Our go-to
Where we usually go: a long sandy beach near Viareggio. Turn left when you reach the sand for a free stretch where you don't need to rent a lounger, just bring a towel and an umbrella. Park for free along Viale John F. Kennedy, up to about 100 m before the beach, or pay to park closer in.
Beach clubs & promenade
Just up the coast and full of beach clubs, where you can rent a lounger and umbrella for the day. In the late afternoon, stroll along the promenade with its Liberty-style buildings, cafés and gelato.
Good to know
Most beaches are run by beach clubs (bagni) that rent loungers by the day. Free beaches are marked spiaggia libera.
About 50 minutes by car. Stick to the highway: the smaller roads are in bad shape and take longer than Google Maps suggests. Or take the train from Lucca to Viareggio.
Swimsuit, towel, sunscreen, a hat and some cash for the beach bar.
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